

While still highlighting the intricate details of the Art Nouveau style, the goal was to embrace the beauty of such details through simplification and a modern approach.



The influential creative style known as Art Nouveau (French for “New Art”) began in the late 19th century and reached its zenith between 1890 and 1910. It aimed to reject the inflexible frameworks of conventional academic art and embrace organic shapes, flowing lines, and a comprehensive design philosophy that included art into daily life.